What is UX writing?

Dominic, with Albie (Jack Russell Dachshund cross) on his lap, writing words at TrustedHousesitters

UX writing is the practice of designing the words people see when they interact with software. It’s about designing the conversation between a product and its user.

Lisa Sanchez, What is UX writing?

There are many different writing disciplines, such as marketing, copyediting and technical writing. But UX writing is specifically writing for the user experience. The context, emotions and psychology are different. How users interact with an online experience is very different to, say, a marketing campaign.

Microcopy in action

Data-driven decisions

A key part of UX design is using data to back up your decisions. This is the same for UX writing. Data analytics helps build an understanding of the people using the service and how they use it. It can tell us the different patterns that groups of people do, such as all using a certain button over another.

User experience and conversational design

One of the ways we design these experiences is through conversational design. And you can’t have a conversation without words!

the more an experience follows a human conversation, the less users have to be taught in order to use it

It’s even part of Google’s design guidelines.

Plain English

UX writing isn’t just writing though, it’s defining best ways to write for users.

Collaborating in multidisciplinary teams

One big area of difference between a UX writer and most other writing is how closely we work with designers. It doesn’t make any sense to build a service or product and then drop words into it at the very end.

So that’s UX writing!

There’s content designers, content strategists, product writers, UX writers, UX copywriters and more. The different job titles, while once interchangeable, are becoming more defined. I’ve worked in the industry for almost 3 years now (at time of writing). I wrote my first article on Medium back in April 2017!

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