Some content design principles

Seven ideas that run through content design.

Yes, I studied art.

“What’s the point?”





First draft is bad draft — experiment

If in doubt, say “I don’t know”

These principles are fluid. I’ve developed and chosen them over a few years and I’m sure they’ll change in the future.

My original idea was ‘What should a content designer do?’ But this expanded into a broader exploration:

  • what principles can guide a content designer to be effective and, essentially, “do the job well”?
  • how are those principles continually referred to throughout a space of time?
  • do they help at all?

Content designer and writer •