Seven ideas that run through content design.

Yes, I studied art.

“What’s the point?”

Always start with this.

Clarity

Use simple, common language. Don’t let technical accuracy get in the way of language that users can actually understand.

Simplicity

Make it efficient. Use the least amount of words you can. Edit, then edit again. But don’t compromise on clarity.

Consistent

Consistency is your users’ friend. It’s less…

Dominic Warren

Content designer and writer • dominicwarren.com

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