The content industry has strong opinions around job titles and what they mean. There’s no end of (lovely) articles all about the differences between content designers, strategists, UX writers, and content specialists. Most I agree with, but also I’ve often found the differences small and inconsequential. Use whichever job title works.

But as I’ve moved through my career I’ve seen how effective a well-defined job title can be — and not just in hiring!

I’ve now been at Brandwatch for over a year. Through discussions with my manager, we looked at how I could widen my influence and get over…

Dominic Warren

Content designer and writer •

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