There’s lots to read on UX design and content design, and they often seem to be categorised and separated in this way. But is this separation needed? (It’s worth noting I’ll be writing in general terms, and based on my own experience. …

One of the best tools in a content designer’s arsenal is the style guide. It’s a really useful document that can help democratise good content and elevate your brand’s voice across every output. As an industry we’re building more understanding and confidence in design systems and content style guides. …

The content industry has strong opinions around job titles and what they mean. There’s no end of (lovely) articles all about the differences between content designers, strategists, UX writers, and content specialists. Most I agree with, but also I’ve often found the differences small and inconsequential. …

Seven ideas that run through content design. — “What’s the point?” Always start with this. Clarity Use simple, common language. Don’t let technical accuracy get in the way of language that users can actually understand. Simplicity Make it efficient. Use the least amount of words you can. Edit, then edit again. But don’t compromise on clarity. Consistent Consistency is your users’ friend. It’s less…

How did you get into content design? I studied design at art school but fell into copywriting. I ended up in editorial and government. There, I joined the Government Digital Service at beta stage. I wanted to change the conversation about what content people were doing. At that time, content editors were very limited in what they…

Hej! I’m Amy Johansson, Senior UX writer at IKEA. You might also know me by my Instagram handle, The Microcopy Enthusiast. How did you get into UX writing? Basically, there was a hole covered in leaves and I fell into it. Well that’s the story I like to tell. But the truth is that I’d spent years…

Hello, hello — I’m Kickstarter’s Senior UX Writer. I support all of our product teams and collaborate within research, design, and editorial functions. I was a journalist, editor, publicist, event promoter, and booking agent before I ever heard the term UX, so there was a good amount of practice to…

Hey hi I’m Scott Kubie. I’m a writer and designer from Minneapolis, MN. I lead the consulting practice at Brain Traffic, the content strategy consultancy founded by Kristina Halvorson. …

A UX writer’s tips on getting feedback. — With any writing, editing is an important part of the process — but also one of the most difficult parts. For UX design, there’s a similar process. Getting stakeholders involved and ready to sign off on work involves a similar back-and-forth of feedback and changes. …